How to Clean and Care for Jo Mercer Shoes?

Jo Mercer shoes are known for their quality, style, and durability. However, to keep them looking their best and prolong their lifespan, proper cleaning and care are essential. Here are some practical tips to maintain your jo mercer shoes:

1. Identify the Material

Understanding the material of your jo mercer shoes is the first step in their care. Jo Mercer shoes come in a variety of materials, including leather, suede, and fabric. Each type requires a different cleaning approach.

2. Regular Cleaning

  • Leather Shoes: Use a soft, damp cloth to wipe off dirt and dust. Avoid soaking the leather. For stubborn stains, use a leather cleaner following the manufacturer’s instructions. After cleaning, apply a leather conditioner to keep the material supple.
  • Suede Shoes: Brush gently with a suede brush to remove surface dirt. For deeper stains, use a suede eraser or a mixture of white vinegar and water. Always allow suede to air dry naturally.
  • Fabric Shoes: Spot clean with a mixture of mild detergent and water. Use a soft brush to gently scrub the affected areas. Avoid soaking fabric shoes as this can weaken the material and cause damage.

3. Drying Shoes Properly

Never place your Jo Mercer shoes near direct heat sources like radiators or heaters, as this can cause the material to crack or shrink. Instead, stuff your shoes with newspaper or shoe trees to help them retain their shape and allow them to air dry naturally in a well-ventilated area.

4. Protective Measures

  • Waterproofing: Apply a waterproof spray to protect your shoes from water damage. This is especially important for suede and fabric shoes.
  • Polishing: For leather shoes, regular polishing not only keeps them looking shiny but also provides a layer of protection against the elements. Use a polish that matches the color of your shoes and apply it with a soft cloth.

5. Storage Tips

Store your Jo Mercer shoes in a cool, dry place away from direct sunlight. Use shoe bags or boxes to protect them from dust and scratches. If possible, use shoe trees to help maintain their shape.

6. Handling Scuffs and Scratches

For minor scuffs on leather shoes, a dab of toothpaste or a pencil eraser can work wonders. Gently rub the scuffed area and wipe clean with a damp cloth. For more severe scratches, a leather repair kit can be used.